Unit 3: Research Technique for Creative Media Industries

Unit 3: Research Technique for Creative Media Industries

The difference between Primary and Secondary Research:

Primary is what you find your self for example creating surveys, finding your own statistics and facts. Secondary Research is what you discover by some one else's work, knowledge that already exists publically for example Google.

As a New shows has to be factual based, Primary research of a story would be that the presenters telling the story would actually go interview locals in the area, who have an idea about the story. Opinions is not factual but in the UK News show's will examine the impact of devastating story.

Presenter talking to local women
Primary.

Primary is what factual programmes should most rely on other then Secondary research because Secondary Research could be biased. The best what to gather a reliable source of information is getting your 'own' Primary Research and then backing it up with evidence from Secondary Research to support your story. Purpose being that it would be more reliable source of information, As some audience in the UK are dependant on Factual News to get informed on the big crisis which could evidentially effect them.




I have a list of reasons why audience might be so dependent on News Shows, this is to show the impacts and the important to News shows must have, to have reliable source of information's.

• Elections - Awareness
• 12'oclock Lights turn of  - Warning
• Weather
• Law Changes - Awareness
• Crimes in local area - Awareness
• Medical changes
• Rising prices
• Birth of the new king

Primary Research:
As an a example Primary research  is where you do your own research, looking at the story as a whole finding factors and putting information together. Secondary research can include V.Ts of Interviews of the prime suspect, victim or friends who have an idea of their own story.

My Primary research in my news show was when I had researched multiple New shows set pictures, picking out myself the conventions and codes that they follow. My main subjects I were looking for was the set design to get a sense of inspiration to contribute into my news show. How they dress, what they wear, How they inform  the stories to the public. Primary is what inspires us to make our own production different like your own USP.

Secondary Research:
Secondary Research  is where you'd go to existing stories, that you'd find on the internet
and read the articles. The main purpose of primary research is to back up your own ideas with writers who have the same idea's or opinions on the matter.

The Secondary research that I had done was to create a research scrapbook for my news shows inputting my different ideas to input into the news show. Also the news we were informing the audience with, we had looked into it finding more detailed descriptions in the investigations.

The Example below is of set design, even though its not for research for stories, I can relate this to secondary research by their conventions. This was my Secondary research this was because the pictures are of different sets of News Programs and researching how they inform the audience on their stories.



After doing my Secondary research I was able to counter the Secondary Research to Primary by concluding the conventions and made my own decision as a set designer as well as a director. This means that because of my Secondary research, the audience will be more likely to engage in the stories and successfully received a distinction in my course work.

Now, because of this result this is evidence to suggest why Primary and Secondary research are both good in their own ways.

The advantages of Primary are as follows...

• You, Yourself know its not biased.
• Evidence supports your knowledge.
• Surveys indicating the best options.

The advantages of Secondary are as follows...

• Back up your Primary.
• Informative.
• Information you may look into (primary)

Purpose:
Purpose of research is for your self, creative media industries must discover what the audience wants as a key tool, in order to sell and profit from your idea. Not only to make money but the purpose of the experience building a portfolio, so others can see your skills.

Without research News shows will not be able to work effectively as research is important. This is important because News show she be able to Inform, Elaborate and Update. Elaborating and Updating a story isn't just informing the audience on Live TV, However conventionally News show should have a website on their Factual based News show.  As an a example of one of the most popularity News shows yet, the BBC who updates their page every so often, So their stories don't always stay the same depending on their research findings.


This is a specific example of BBC News updating on Via IPhone 5. Which is really useful if you want to get an idea of what goes on in the world.

On the audiences behalf  this will be Secondary Research, If I were to take information and put it in my script piece. However not just the BBC News cannot just rely on secondary research, it is almost impossible without getting found out that they were copying another News Show.


















Needs:
News programmes needs multiples of research, to research their stories before broadcasting in order to give a reliable source of information. The people that do the research in a new shows are the ones paid to do so.

Gather the info!
How they gather the information is similar to our attempt in our news show, for example we found out the why and what percentage by arranging a interview via telephone from Head of gateway security. We also attempted to ring the Press office to hear there version but were surprisingly unable to get through.

Also another example of hour gathering information is actually by getting out there! Joe my partner in our group had gone to the train station, for our rail story had asked if he'd like to do an interview. Some say yes, some say no. Lucky he agreed and the interview went on from there, to a V.T in our show, Essex Online.