Thursday, 13 March 2014

News Essay

Darren Thomas
 
Out Foxed: Rupert Murdoch's War on Journalism
 
In this essay I will be discussing the codes and conventions, Issues of representation and why multi-cam is best for a News Show. Material includes interviews with former FNC employees and the inter-office memos they provided. Inflammatory tactics of the Fox News Channel to demonstrate the conservative bias that's handed down by Fox's owner.  An a example of demonstration is that Fox presenters say ‘A black man’ was announced countless of times (Repetition) indicating that he was the criminal. This may of been because he were an easy target. Targeting the stereotype is a munipulating technique based on Bias opinions. This can relate to racist offences, as well as satisfying their met criteria purposes of a News show creating fear and urgency.

Fox News, Australian born media mogul Rupert Murdoch is the Chairman and CEO of 21st Century Fox, the owner of Fox News Channel, member of the big 6 conglomerate, vertically integrated in a Oligopoly.

The purpose of all News Shows is to inform the audience of a message. Focusing on how they will present it to those who have access watching it. News can easily be mistaken on some information, whether it will miss lead the audience in happiness, sad, fear and very angry for example when the 9/11 commission hearing occurred of Richard Clarke when he apologised for "failing the country", the massive amount of emotional enormity outlet broke out over the media suggesting that it may of been a stage performance.

The News is very specific in what story to present. Fox news received a memo every morning of how they want to present it. For example a Memo on the 4/28/2004 From Moody 'lets refer to the US marines we see in the foreground "sharpshooters" not snipers, which carries a negative connotation'. This means that the control of the story is to have a negative impact. They want a negative impact to raise awareness and suspicion levels.

Code and conventions are important when filming live, because giving news without the right camera techniques, lights, space etc wouldn't look as apealing to the audience. A professional reporter must care for the atmosphere in order to get the emotional outcome required. The setting, presentation, colours, cameras, quality, sound, visual mixing, time schedule, floor planning etc... matters.

The concept of the News is to be informative, reaching out to the audience, almost like indoctrination in a mild form. This means to instruct in a body of doctrine or principles, imbue with a partisan or ideological point of views. Indoctrinate is a history technique once used by Adolf Hitler who embraced the dictatorship of leadership and power aiming at the new generation for children, indoctrinated against the values of their own parents. However Fox News show clearly denies any allegations of being biased.

Attitude rivalries when a heavy discussion starts between presenters about facts and politics. Developing a very defensive tone, showing their weakness position. News Show interview questions may become hard to answer because reporters(Paparazzi) strive for the real gossip for example when out foxed bill O'reilly attacks 9/11 victims son. Striving for something harder to get will be the story which is most likely to sell, juicer the story the better, so they will in fact break piece by piece down of every word last said. The surrounds may become uncomfortable and even  unbearable in cases of a high allegation or a victim, even a celebrity secret.

Reactions of the presenters 'shut up' give us a clear idea about where they stand, the differences of belief weather it'll be about politics etc. The reactions of the presenter 'Bill' received a viewer mail "Bill, if you are so concerned about public figures being bad role models for children please stop rudely interrupting your guest and telling them to shut up!" However they are many, many clips of Bill telling different people to shut up, this shows how strong his opinions are.

The representation of Fox News has a lot of repetition 'A black man' or 'People say' determine the negative side of point of views replacing them as facts.
James Wolcott Former staff writer for the New Yorker/Cultural Critic for vanity fair suggest Fox News doesn't have to win every argument along as they can counter argue and draw the argument 'that to them is a victory' because it 'denies the other side of victory'.
'Some people say' is a Fox News biased technique referring to the sources, exploiting political news to suggest that is the truth. This referees to David brock president/CEO of Media Matters for America who states 'opinions can not be proven false'. The idea is inserting political opinion, even when it is not need but is provided to get the manipulative message across. 

What I explained above at the start of this essay about the effectiveness of a message. This is another example of A meeting which occurred questioning weather Richard Clark is just trying to sell his book and that he is contradicting him self. The outraged question was 'did he have a motive behind writing the book then going out on 60 minuets, Criticizing bush administration' twisting the knowledge, of when Clarke claims himself failed the country. Jeff Cohen Form MSNBC/For News Contributor comment 'Its attack politics, to a Political Campaign'.

Reported Conservative bias of the Rupert Murdoch-owned Fox News Channel (FNC), which promotes itself as "Fair and Balanced". However Statistics show a ratio of republican and democrats guest, Republican are shown on Fox news have five times more then democrats. If Fox was balanced as they claim, the number indicates Brit and special report choose the guest based on political considerations other then news judgment.
 
We never know what is true and what is biased, as the audience are so easily convinced they believe what they hear because it’s on a TV. TV  is a powerful type of propaganda, that the governments would always keep an eye on. However in my research I found this from Wikipedia and I quote ‘Critics of Fox News Channel have accused the network of having various biases in their coverage of certain events. Fox News has publicly denied such charges, stating that the reporters in the newsroom provide separate, neutral reporting. ‘ Really anything is possible, my main point is that to think for yourself may be the best option, coming up with a conclusion of your own.
 
The emotional enormity of a News discussion can lead to over powering voices for example 'SHUT UP!' says political bill. Jeff Cohen Former MSNBC/Fox News Contributor comments on the discussion.

Multi-cam is best used because it captures all different angles of presenters, weather maps, close ups, pictures etc. The multi-cam technique requires set design, time and effort, but is the best way to form a sophisticated informative news show such as fox.



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